The Rudolf Dassler Legacy collection pays homage to the moments in PUMA's history that paved the way for the brand today. This season, the brand has taken inspiration from Rudolf Dassler's entrepreneurial beginnings as one of his mother's "laundry boys" delivering clean clothes to customers. In honour of the work that started it all and set him on the path to founding PUMA, he has re-edited the most classic silhouettes with garment care labels, premium materials, and gold metallic charms.
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