Diadora S8000 Giallo x Extra Butter

Extra Butter and Diadora collaborate to unite sneaker enthusiasts and horror cinephiles alike with the release of the S8000 «Giallo 2.0». A sequel to their 2016 partnership, the model’s name pays tribute to a niche film genre of Italian horror from the 1970s - Giallo.

«The term Giallo literally translates to yellow, which was originally a literary reference to yellow colored paperbacks of Italian mystery novels in the 1930s that focused on themes that influenced a movement for Italian filmmakers decades later,» says Extra Butter Creative Director, Bernie Gross. «Unlike the classic American slashers that relied on gore and jump-scare tactics, Giallo films were more psychological and featured highly styled cinematography. The use of vivid colors that contrasted darker, macabre scenes became the inspiration for designing the S8000’s color story.»