Privacy Policy

  • Who is responsible for handling my personal data?

    The responsible for the treatment of your personal data is Brands Leaders, SA, based at Parque Industrial Monte Rabadas, 4760-608 Prozelo Amares - Portugal, with the NIPC 509 214 029. Under certain circumstances, the responsibility for data protection and your privacy is shared with one or more other legal entities, whether affiliates of Brands Leaders, SA or third parties.

    If you need to get in touch with B.A.E., you can do so by sending an e-mail to:

  • Who does B.A.E. share my personal details with?

    B.A.E. only transmits your personal data, to the extent strictly necessary, to entities whose collaboration is indispensable to the provision of requested services, such as carriers and financial entities. Where necessary, your personal data may be shared among the companies and brands within the Brands Leaders, SA Group, with suppliers, subcontractors and independent third parties (acting as processors and sub-processors) performing certain tasks on behalf of B.A.E..

  • What does B.A.E. need my personal details for?

    The data indicated above, as being mandatory data, will be processed for the purpose of managing your online account, service communications, order deliveries and analysis of your customer profile. This analysis is performed on your consumption history and browsing data in order to create conditions to improve your shopping experience, as well as to optimize the B.A.E. product range.
    Based on this analysis and the consent you give us, B.A.E. may send you offers, discounts or benefits, either generic or targeted, and other information that may be of interest to you. In any case, these offers, discounts or benefits may be granted automatically.

    If you provide your tax identification number or date of birth, this data will only be processed, respectively, for the purpose of issuing invoices and improving the above mentioned customer profile analysis.

    At any time, you may cancel this account via the personal settings of your online account, or upon request to the following e-mail address:

  • Klarna Privacy Policy

    In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

  • Changes to the Privacy Policy

    We may change the information set out in this Privacy Policy when we deem it appropriate. In this case, you will receive a notification through several ways through the Platform (for example, through a banner, a pop-up or a push notification), or we may send you a message to your email address when the change in question is significant in relation to your privacy, so that you can review the changes, evaluate them and, if appropriate, choose to cancel any service or feature. In any case, we suggest that you review this Privacy Policy periodically, in case minor changes are made or we introduce some interactive improvement, taking advantage of the fact that you will always find it as a permanent point of information on our site.

  • Security measures

    B.A.E. will treat all data provided by the owners with complete confidentiality, with the data being collected in a secure manner. The data is stored on our servers, protected and maintained according to the highest standards of security and in order to comply with applicable privacy laws. You are aware and accept that security measures on the Internet are not impregnable.

    Accordingly, to the fullest extent permitted by law, we will not be liable for any claims, losses or damages, including without limitation, direct, indirect, special, punitive, incidental or consequential losses or damages incurred by you or any user in connection with computer fraud, risks or any other wrong doing or circumstance in which your information is accessed or disclosed without our express permission.

  • Contact us

    If you have any questions about this Privacy Policy or if you wish to exercise any of your rights, please contact us.

  • What type of cookies are used on this website?

    Session cookies: these are temporary cookies that stay in the browser's cookie files until you leave the web page, so there is no record of them on the computer's hard disk. The information these cookies gather is used to analyze site traffic patterns. At the end of the day, this allows us to improve the content and usability of the site.

    Analysis cookies: If we or third parties handle these well, they can help quantify the number of users and do statistical measurement and analysis of how the users use the service that is offered. We examine your browsing on our site to improve the supply of the products or services that we provide.

    Advertising cookies: If we or third parties handle these well, they let us manage the supply of advertising space on the site more efficiently and we can analyze the browsing habits and show you advertising related with your browsing profile.






    Excluded from the duty of information and consent?

    Our website

    At the end of the session




    Supplier's name



    More info


    Behavioral Advertising

    Cookies and pixels are used to understand and show you the most relevant ads. We also use cookies to know if a person who saw

    saw an ad on Facebook has followed the advertiser's to the advertiser's page.

    Similarly, Facebook partners partners may use a cookie to determine whether Facebook has shown an ad, and the interactions that took place between the visitor and the advertiser. Social Plugins can also may use cookies for session saving for security reasons.

    Google Ads

    Behavioral Advertising

    Google Ads cookies generate an anonymous user ID that is used to record visitors' interactions with the site. It records how many times you visited the site, when you first and last visited you visited. It also calculates when ended the session, user origin and keywords used.

    Google Analytics


    Google Analytics cookies generate an anonymous user ID that is used to record visitors interactions with the site. It records how many times you visited the site, when was the first and last time you visited. It also calculates when the session ended, origin of the user and keywords used.


    Google Marketing Platform

    Behavioral Advertising

    Google Marketing Platform cookies are used to manage cookies from cookies. These cookies are used to serve users users relevant ads that may be of interest to you of the user.

  • What does not authorizing the use of cookies mean?

    If you prefer not to allow cookies, you have the ability to disable cookies in the Internet browser you use, but you should note that it may prevent some Web pages from being displayed correctly.