Universal Works have shaken up the narrative by bringing an upside down, inverted illumination of what it means to combine activewear with traditional shapes and silhouettes. The iconic Karhu M-logo has been used throughout, but flipped to give a nod to the ‘W’ in Universal Works. Its origins stem from the word ‘Mestari’ - the Finnish word for ‘champion’. Feeling like a winner in the clothes and shoes we’re wearing is never a bad thing.
![adidas Campus 00S adidas Campus 00S](https://1660791805.rsc.cdn77.org/temp/1720703481_f049d445ac89ecb773ad423f09a08448.jpg)
![adidas Campus 00S adidas Campus 00S](https://1660791805.rsc.cdn77.org/temp/1720703480_5bc3afe38d3092298dc0cc99d7996717.jpg)
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